ONTV LOCATED RIGHT "WHERE YOU ARE"
By Adnews Staff
ONtv has launched a new promotional campaign positioning itself as the local station for busy working people in the 905 area code. The promotional campaign began the end of January and runs through February. ONtv's station slogan "Where You Are" is designed to reinforce its positioning as a local station to the Ontario markets of Brampton, Mississauga, Oakville and Burlington. The promotional effort includes outdoor, print, radio, television and Internet advertising. Over 700 bus shelters in the Greater Toronto Area will be supported with print ads in Starweek and a re-designed ONtv Web site. Two 30-second station ID commercials, from Spy Films of Toronto, feature a day in the life of a busy suburban couple. Fish Music handled music and sound design for the television spots and Pirate Radio created six radio ads using humor to drive traffic to the station's nightly programming. Rare Medium of Toronto created the re-designed Web site and outdoor and print advertising were created in-house by ONtv.