GROUPE BDDS AND SHANDWICK FORM NEW FIRM IN QUEBEC
By Adnews Staff
The Quebec market is home to a new public affairs firm after Groupe BDDS and Shandwick Canada Inc. announced the creation of BDDS Shandwick. The new firm will combine the operations of both Group BDDS and Shandwick Canada in the Quebec market. BDDS Shandwick will have approximately 50 employees and operate offices in Montreal and Quebec. The current management group of Groupe BDDS will be shareholders of the new agency. Michel Dumas will head BDDS Shandwick as chairman of the company and Yves Dupre will be the president. Shandwick Canada is a member of the Interpublic Group of Companies Inc., operating eight offices across Canada. The agency operates in six practice areas: corporate/financial, consumer/lifestyle, advanced technology, organizational communications, health care and industrial.