ZELLERS EXPANDS TRULY BRAND
By Adnews Staff
Zellers Inc. of Brampton, Ontario has expanded its Truly line of private brand products with the introduction of its Truly Beauty hair care, Truly Beauty botanical bath products and Truly Delicious Cookies and Nuts products. The hair care & bath lines consists of six shampoos and conditioner sets complemented with moisturizing foam bath in six scents. The launch of the cookies and nuts were created after a year of product development to compete in the snack market. The Cookies come in ten different varieties and the Nuts are available in six. The Truly line was first introduced by the retailer in February of last year offering private brand products at "Everyday Value Pricing". The expanded line now includes over 350 products with premium petfood and suncare products currently under development. Truly brand products are available at Zellers stores across Canada. Advertising for Zellers is handled by Ogilvy & Mather of Toronto. PR is handled by Buzz Marketing and Public Relations also of Toronto.