HIGH ROAD COMMUNICATIONS PICKED BY PEACHTREE
By Adnews Staff
Toronto-based High Road Communications has been named the North American public relations agency-of-record for Peachtree Network, a food portal that offers online grocery shopping in 14 markets in the United States and Canada. High Road will be responsible for all of Peachtree's U.S. and Canadian public relation activities. The agency will work to raise awareness about the company and the different services Peachtree offers consumers including cookware shopping and food information services. Bob MacKalski, marketing director at Peachtree said the company chose High Road because of its strong reputation in executing PR campaigns in the e-commerce sector. He added, High Road's U.S. and Canadian media relations capabilities will be instrumental in introducing Peachtree to key markets throughout North America. High Road's appointment is effective immediately.