TRUE NORTH ACQUIRES GERMAN PR FIRM
By Adnews Staff
Chicago-based True North Communications is acquiring the public relations and investor relations company MPC Management Profile Consulting of Munich. The acquisition continues True North's European expansion of its global public relations agency BSMG Worldwide. Under the terms of the agreement, MPC will merge with BSMG's existing German operation, APR/BSMG Worldwide based in Hamburg, to form BSMG Worldwide, Germany. The newly formed agency becomes one of the top five public relations agencies in Germany, based on combined revenues. BSMG Worldwide, Germany will have combined revenues of DM 16 million with offices located in Hamburg, Munich, Berlin, Frankfurt, Bremen and Stuttgart. Janos Goenczol, managing director of MPC, becomes chairman of the new agency and Wolfgang Raike, previously CEO of APR/BSMG Worldwide, is appointed CEO of the new agency.