GOLDEN GRIDDLE SERVING THE BEST IN BREAKFAST, ALL DAY
By Adnews Staff
Golden Griddle Family Restaurants of Toronto is beginning the new year with a new advertising direction: "The Best in Breakfast, All Day". After some consumer research, the chain concluded breakfast is a meal that is in demand all day. Bill Hood, president of The Golden Griddle Corporation said once they decided to proceed on that finding, they turned to As You Like It of Mississauga, Ontario to design creative to promote awareness of the all-day-breakfast concept. The agency came back with a series of print advertisements highlighting the fact that breakfast items are good meal selections any time of day. Print ads will break in daily newspapers throughout the province, supported with in-store promotion. Hood said the chain is looking to expand its advertising into magazines and is currently working with As You Like It on a radio campaign. Golden Griddle operates 42 locations throughout Ontario and 1 in Michigan. The chain operates four locations on the West Coast under the Binos banner and is looking to expand its Golden Griddle chain into the U.S. market.