OPTIMEDIA STARTS NEW YEAR WITH HOFFMANN-LA ROCHE
By Adnews Staff
Optimedia Toronto has been appointed consumer media agency-of-record for Hoffmann-La Roche Limited of Mississauga, Ontario. The appointment includes media placement for Hoffmann's Tamiflu, Accutane and Xenical consumer brands. Hoffmann awarded the account to Optimedia after deciding to consolidate the three brands with one media agency. The media AOR review included a number of Hoffmann's creative agencies, including Sudler & Hennessey which handles advertising for Tamiflu and MCDirect which handles advertising for Accutane. Both Sudler & Hennessey and MCDirect were the incumbents for each of its respective brands in the media review. The creative portion of the Xenical account is handled by Publicis SMW. Optimedia had been the incumbent for the Xenical brand. The AOR appointment is effective in the new year.