KDA GIVES PLAYDIUM GAMES A NEW LOOK
By Adnews Staff
Following its work for Playdium Entertainment Centre's flagship location in downtown Toronto, Kramer Design Associates Limited has been chosen to start working on plans to enhance Playdium's additional locations. KDA was selected by Playdium to transform the flagship entertainment centre's game ideas into signage and theming as well as develop and implement solutions that encouraged people to try the games and inform them of all the features. KDA came up with illuminated, three-dimensional messages, customized video displays and a Virtual Coaster, that used high-intensity graphics to visually convey the excitement of riding a roller coaster. In addition, KDA also designed a virtual rock concert called the Music Zone that allows people to play a guitar or a set of drums as well as Virtual Fishin' that seats people in an actual fishing chair aboard the deck of a simulated modern boat. Playdium has asked KDA to start working on the entertainment centre's additional locations including: Playdium Mississauga, Playdium Burnaby and 29 game centres across Canada which includes Playdium TechTowns at Famous Players theatres.