KELLOGG REDESIGNS CEREAL BOXES
By Adnews Staff
Kellogg Canada of Toronto has redesigned some of its cereal boxes to promote the movie Batman Forever. Boxes of Corn Flakes and Corn Pops showcase characters starring in the movie Batman Forever, including Batman, Robin, and The Riddler, along with the batmobile. The packaging, which was created by Toronto's Basstoy International, uses embossing and "official movie colors" to create a vivid and life-like effect. Kellogg USA is also running a Batman Forever promotion. Other advertising plans have not been confirmed. Boxes were on store shelves last week, and should be around until August, depending on consumer-demand. Kellogg Canada is also promoting the film by placing collectable items on the boxes of its other cereal brands.