LEO BURNETT CLEANS UP WITH FHP/ATLANTIC
By Adnews Staff
Leo Burnett of Toronto has the necessary items needed for spring cleaning after winning the Cleaning Tools assignment for FHP/Atlantic Inc. following a review involving an unconfirmed number of agencies. Freudenberg Household Products Inc. manufactures household cleaning tools in Europe and in the past has worked with Leo Burnett's office in Germany. Freudenberg Household Products entered into a joint venture with Atlantic Promotion Inc. a Montreal-based distributor to form FHP/Atlantic. Atlantic Promotions markets a wide range of cleaning tools and products across Canada under the brand names Vileda, Bee Mop, Oskar and Atlantic Essentials. Leo Burnett has been hired to manage the integrated marketing of the products and Starcom Worldwide, Leo Burnett's media arm, will manage the media AOR for the client. Leo Burnett will be developing marketing plans for FHP/Atlantic beginning this month and will launch advertising in the new year.