WS&IB GETTING INVOLVED IN EVERYONE'S BUSINESS
By Adnews Staff
A new campaign recently launched by The Workplace Safety and Insurance Board of Ontario is getting involved in everyone's business. The "Safety is everybody's business" campaign is raising awareness about safe practices and conditions in the workplace. The campaign includes two television commercials, radio and print advertising. The ads attempt to make known the responsibility shared between both the employer and employee in creating a safe workplace. The campaign, created by Fuel Advertising of Toronto, is the first assignment the agency has completed for WS&IB since being awarded the account in July. Cyndy Carruthers, who managed client services for the campaign, said "Safety is everybody's business" is the first wave of an ongoing effort by WS&IB. The campaign runs until the first week of December.