AXMITH MCINTYRE WICHT PLACES BET FOR HORSEPLAYER INTERACTIVE
By Adnews Staff
HorsePlayer Interactive of Toronto is reaching out to bet with someone. The Woodbine Racetrack service offers race fans free telephone wagering and the ability to place a bet from anywhere a telephone is located. To promote the service, a new billboard campaign was launched in early November from Toronto-based Axmith McIntyre Wicht. The billboards, appearing in the Toronto, Orillia, and Niagara Falls, Ontario markets have been designed with an actual phone booth stuck on the billboard. The accompanying text reads "Bet From Anywhere" with the caption "Free Telephone Wagering" and a phone number seen underneath. Axmith McIntyre Wicht is the agency-of-record for both HorsePlayer Interactive and The Racing Network, a satellite television service of Woodbine Racetrack. The campaign, scheduled to run until the end of the year, will possibly be rolled out and expanded to include additional markets across Ontario.