MSN.CA EMAILING CHAPTERS.CA
By Adnews Staff
Microsoft Corporation and Chapters Online Inc. have dotted the i's and crossed the t's in a new marketing agreement between Microsoft's properties and Chapters Online e-commerce company Chapters.ca. The agreement is for Chapters.ca placement on Microsoft properties including: MSN.CA, MSN Hotmail and Microsoft Internet Explorer 5.0. Under the agreement Chapters.ca will become the featured book merchant on the MSN.CA shopping pages, receive banner advertising, prominent placement within MSN.CA and a quick link option that allows visitors to purchase items from Chapters.ca through the placement of a search engine within Microsoft Internet Explorer 5.0. The two company's have also announced cross-promotions that will run on both Web sites. One example is when MSN.CA features special sections on Healthy Living, Chapters.ca will showcase books that relate to nutrition, exercise and fitness. Visitors to MSN.CA will be able to purchase books on those subjects from Chapters.ca through transactive buttons. Future plans include Chapters.ca providing Canadian Hotmail users with information about specific book titles and subject categories through Hotmail's Web Courier service due out early next year.