CANADA.COM AND CHAPTERS ONLINE WANT YOU TO STOCK YOUR OWN LIBRARY
By Adnews Staff
Canada.com and Chapters Online have opened a bookstore at Canada.com. Chapters Online, which operates Chapters.ca, is the exclusive online bookseller for the new store. To promote the opening of the bookstore, the two companies are holding a "Stock Your Own Library" contest. The contest, which kicked-off last week, can be entered by registering online at the Canada.com Web site. Everyone who enters automatically receives a coupon for $5 off their next purchase of $20 or more from either the Canada.com bookstore or Chapters.ca. The grand prize is one $500 online shopping spree at the Canada.com bookstore or Chapters.ca site. The new bookstore is being promoted online with banner ads on both the Canada.com and Chapters.ca Web sites. The banner ads were created in-house. The contest runs for one month and closes December 10, 1999. Prizes will be awarded through a random selection from all entries received online. PR for Chapters Online is handled by High Road Communications of Toronto.