INDIGO ONLINE OPENS CHRISTMAS GIFT SITE
By Adnews Staff
Toronto-based Indigo Books Music & More is giving Canadians a gift this holiday season. The book and music retailer has opened a new online gift shop designed to provide gift-buying services online. The new shop, at <http://www.indigogifts.com>, offers the same service and selection Indigo's online bookstore currently offers. Accessible through both its own Web site and the online bookstore site at <http://www.indigo.ca>, items can be purchased, wrapped or boxed, tied with a bow and sent with an inked card and personal message to anywhere in the world. The launch of the online gift store was timed to coincide with the upcoming holiday season. A multi-media campaign including radio, outdoor and Internet advertising launched last week to promote the site. Ted Boyd, president of Indigo Online, also told Adnews that during the first week of December advertising in an additional medium will be launched, but those plans are not being revealed at this time. Advertising for Indigo is done by Sharpe Blackmore Saffer. PR for Indigo is handled by Media Profile. Both are based in Toronto.