HOMEFREEWEB.COM OFFERING FREE INTERNET SERVICE NATIONALLY
By Adnews Staff
HomeFreeWeb.com, created by TurboShuttle Inc. of Markham, Ontario, is appealing to Canadians across the country with the launch of its national free Internet service. The company is offering free Internet service with unlimited Web access and email to Canadians with no contracts, no monthly fees and no time limits. Canadians subscribe to HomeFreeWeb.com by registering and downloading HomeFreeWeb.com's software from its Web site. The software allows subscribers Internet access without the monthly fees Internet Service Providers charge. The service is supported by advertising. Ads, located in the tool bar, rotate every thirty seconds. The software is designed to seek out the alternate ISPs in each region to provide uninterrupted service for subscribers if the current ISP goes down. The software is designed to automatically connect users to another ISP in the same region. HomeFreeWeb.com, which markets to no specific target audience, has created an integrated branding, advertising and promotional program. The brand will be supported with print and outdoor advertising, point-of-purchase materials and radio and television commercials. In addition, HomeFreeWeb.com will promote both the company and its partners with an ongoing "One-to-one" e-mail campaign and a "FreeYourFriends" campaign. Advertising for HomeFreeWeb.com is done in-house. TurboShuttle Inc. was founded this year. The company provides Web-based services across Canada.