SCOTIABANK OFFERING ONE SERVICE
By Adnews Staff
Scotiabank of Toronto is offering one service to its customers. The financial institution has announced the launch of a new personal banking service called Scotia One. Scotia One is a package that targets everyday banking needs, offering access to a wide range of banking services from safety deposit boxes to day-to-day banking and borrowing needs, for $25 a month. The Scotia One Service was first tested in the Montreal market during the summer as a pilot project prior to its national roll out to Scotiabank's 1,200 branches nationwide. The new personal banking service is being promoted with in-branch materials including brochures and posters as well as through a direct mail campaign. Creative and materials promoting the national roll out of Scotia One Service were adapted from materials used in the Montreal pilot project created by Rapp Collins Communicaide of Toronto.