HOLMES & LEE WORKING WITH DARE FOODS
By Adnews Staff
Toronto-based Holmes & Lee is entering the cookie and cracker business after being appointed advertising agency-of-record for Dare Foods Limited of Kitchener, Ontario. Holmes & Lee was awarded the business without a formal multi-agency review. The agency will be handling Dare's brand strategic and creative development for both the cookie and cracker categories. The incumbent on the account was TBWA Chiat/Day. Holmes & Lee will be working on the account with Dare Food's media agency The Media Company of Toronto. Budgets for the account were not disclosed.
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