COMPAQ CANADA'S NONSTOP CAMPAIGN RUNNING NONSTOP
By Adnews Staff
Compaq Canada's NonStop eBusiness corporate campaign that was launched October 1 is living up to its name. The Richmond Hill, Ontario-based company is continuing the most aggressive advertising campaign in its 15-year history with the launch of new print advertising creative. The creative, from Compaq's agency-of-record Palmer Jarvis DDB of Toronto, began appearing in selected major daily newspapers, business magazines and high-tech/industry vertical trade press publications yesterday. The "Collect The Whole Set" creative is the company's first NonStop eBusiness creative featuring Canadian customers and Canadian employees. This creative promotes the "width and breadth" of Compaq Services offerings in Canada and features five different employees. PR for Compaq is handled by Cohn & Wolfe of Toronto.