PYDEA WINS HIGH TECH CLIENT
By Adnews Staff
Pydea Marketing and Communications Inc. of Toronto has announced it has been selected as the agency-of-record for EDI Bridge Inc. of Burlington, Ontario. EDI Bridge is an electronic application integration company. Pydea will be responsible for EDI's online and off-line public relations program. Pydea was awarded the account through a client referral. EDI's appointment of Pydea as its public relations agency-of-record marks the first time the company has used an outside agency for its public relations activities. Deborah Brooks, president of Pydea told Adnews that looking towards the end of 1999 and the beginning of 2000, the agency will work to build more awareness of EDI Bridge Inc. throughout the United States.
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