SECOND CUP READY FOR ITS SPOTLIGHT
By Adnews Staff
Toronto-based specialty coffee chain Second Cup is launching the company's most ambitious advertising campaign in its history next month. Second Cup is working with its advertising agency Ammirati Puris Lintas of Toronto to create its first ever television advertising. The Campaign will be a combination of brand promotion as well as product advertising. The company has also announced plans to open an additional 43 new Second Cup cafes in the next year and will be launching new product introductions over the next few months. PR for Second Cup is handled by Strategic Objectives of Toronto.
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