E-BOND PROMOTES INVESTOR CHOICE IN THE BOND MARKET
By Adnews Staff
E-Bond Ltd. of Toronto has launched a new advertising campaign designed to introduce its services at <http://www.ebond.ca>. The three-month campaign broke yesterday and is running nationally in Globe and Mail, Report On Business and the National Post. Radio spots will also promote the online bond investment dealer on CFRB-AM, 680 News and The Fan 590 during the World Series. According to E-Bond president Lorne Erenberg, the campaign's focus is that investors have choice in both buying and selling in the bond market. The ads are designed to drive traffic to the site, and encouraging investors to open an account. Services offered by E-Bond include online analytics, around-the-clock account access and e-mail confirmation of transactions. Advertising for E-Bond is done by Gawenda and Company of Toronto. Public relations is handled by The Communications Group, also of Toronto.