THE HOCKEY COMPANY PRESENTING AGENCY LINEUP
By Adnews Staff
The Hockey Company of Westmount, Quebec has announced its team of agencies that will manage advertising, media and public relations for the company's major hockey equipment brands. The company has chosen three Montreal-based agencies to individually represent the CCM, JOFA and KOHO hockey equipment brands. Marketel will manage advertising creative for the CCM brand. Saint-Jacques Vallee Young & Rubicam will manage advertising creative for the KOHO brand and Ryan & Deslauriers will manage advertising creative for the JOFA brand. According to The Hockey Company, each agency will work independently in developing campaigns for its respective equipment line. Turning to the media management side, The Hockey Company has named Space Time Media Management of Chicago to support the advertising initiative and to manage the media buys for each of the three brands. Mastro Communications Inc. of Warren, New Jersey has been appointed to manager the public relations activity for CCM, KOHO and JOFA. The agency announcements are part of The Hockey Company's overall marketing initiative to strengthen awareness of its three major hockey brands.