WOLF GROUP AND MASTECH ENTER E-COMMERCE JOINT VENTURE
By Adnews Staff
Toronto-based Wolf Group Integrated Communications Ltd. and Mastech Corporation of Oakdale, PA, have announced a joint venture to deliver Web-based e-commerce solutions. The new company called Symphoni Interactive will be based in New York with offices in Chicago, San Francisco and Toronto. It will offer services such as strategy development, advanced customer modeling, campaign management, Web channel development and strategic marketing programs for clients in the financial services, healthcare and retail sectors. Mastech Corporation is a worldwide provider of information technology services. Wolf Group offers services in advertising, corporate branding, media buying and planning, direct response, public relations, interactive marketing, package design and sales promotion. Symphoni Interactive will be headed up by chief executive officer Raj Rao, a Procter & Gamble veteran who was president of a Toronto-based interactive agency for three years before joining Mastech earlier this year.