RESTAURANT HEAPS ON THE GARLIC
By Adnews Staff
East Side Mario's restaurants are giving customers really strong breath in a promotion that began this week. The chain launched its New York's Little Italy Garlic Festival Menu featuring six new items each containing a big dose of garlic. For the benefit of people they will be encountering after a meal, diners receive a free package of Clorets gum. A TV spot for the promotion began this week. United Business Communications of Toronto created the menu and the TV ad. East Side Mario's has 43 restaurants in Ontario and Quebec.
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