FABIO TO GET PUMPED UP WITH PR
By Adnews Staff
Toronto-based Fabio-The Importers Group is using a public relations agency for the first time. The European men's clothing retailer has hired The Cohen Group of Richmond Hill, Ont. to bring more customers into its two Toronto stores. Cohen got the business because the client was impressed by work the PR firm had done for another company. Advertising is handled in-house by Fabio which launched a print campaign earlier this year.
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