SHOWCASE RUNNING UPDATED IMAGE CAMPAIGN
By Adnews Staff
Showcase Television is getting ready for the launch of a new season with an updated image for its "Television Without Borders" campaign created last year. Running now in Toronto, Vancouver and Calgary, billboards, transit shelters and subway platforms are carrying advertisements promoting the specialty channel. Four new 30-second on-air promos are also running on a number of television channels including Comedy Channel, Headline Sports and the Weather Network. The campaign was created by Harrod & Mirlin/FCB of Toronto working with Showcase's in-house creative services team. Showcase is operated by Alliance Broadcasting.
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