RICHARD IVEY SCHOOL OF BUSINESS MAKES AGENCY ANNOUNCEMENTS
By Adnews Staff
The Richard Ivey School of Business at the University of Western Ontario in London, Ontario has consolidated its marketing and communications efforts with three agencies and one printer. Bates Canada was chosen to handle the school's strategic development and advertising after a search conducted through the Institute of Canadian Advertising. Leapfrog Design was hired to develop the school's collateral material after an independent search was conducted. Public relations will be handled by National Public Relations, while Matthew, Ingham & Lake, a division of Quebecor Printings Inc., was chosen as the school's printer. The selected agencies will work with the marketing and communications department at Richard Ivey to develop and maintain a brand image for the school. The account is worth approximately $3 million. The Richard Ivey School of Business has campuses in London, Ontario, Mississauga, Ontario and Hong Kong. In addition the school has videoconference learning sites across the country.