GEE JEFFERY WINS U.S. WIRELESS ACCOUNT
By Adnews Staff
The Toronto office of Gee, Jeffery & Partners Advertising has been appointed by Cincinnati Bell Wireless to handle the September launch of a new wireless product. The launch will be focused on the company's U.S. markets. Cincinnati Bell Wireless is the cellular telephone division of the Cincinnati Bell Telephone company. The Toronto-based agency won the account after a competition with an unconfirmed number of American agencies. Gee, Jeffery & Partners will be responsible for all aspects of the brand's development including brand identity, packaging, advertising, direct marketing, interactive marketing and promotions. "We chose Gee, Jeffery & Partners to lead this project because it has a reputation for being the best and most experienced agency in marketing wireless technology in North America," said Jack Cassidy, president of Cincinnati Bell Wireless. The Cincinnati Bell Wireless account joins several other new clients on the agency's roster, including the Toyota Automobile Dealers' Association, Atlas Wins, the Insurance Brokers Association of Canada and the Ontario Government.