UNIGLOBE.COM PARTNERS WITH AVENUE A FOR INTERNET ADVERTISING PROGRAM
By Adnews Staff
Uniglobe.com Inc. is reaching out to its target audience through a new online advertising program in partnership with its online agency-of-record Avenue A of Seattle. "With Avenue A, we will use leading-edge Internet advertising to reach and attract online shoppers interested in purchasing travel," Uniglobe.com's senior vice-president of operations, Michael Dauberman, said. Avenue A's "precision targeting" will deliver advertising creative based on the profiles of shoppers who have made travel-related purchases online. The Vancouver-based Internet travel website recently changed its name from Uniglobe Travel Online. Officials at Uniglobe.com could not be reached to confirm additional advertising plans.
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