MANIFEST SCORES QUADRUPLE ACCOUNT WIN
By Adnews Staff
Manifest Communications Inc. of Toronto has had a good month, scooping four new accounts in as many weeks. Hewlett-Packard (Canada) Ltd., maker of computer hardware as well as test and measurement equipment, has hired Manifest to enhance its corporate philanthropy program. The Toronto-based Canadian Cosmetic Toiletry and Fragrance Association has picked the agency to handle the strategic direction of its "Look Good Feel Better" program, aimed at providing women with cancer practical information on compensating for the effects which radiation and chemotherapy have on physical appearance and self-image. Manifest has also landed the task of developing a social marketing strategy for the Ontario Literacy Coalition, to raise awareness of the importance of literacy in that province. Finally, Career Edge has signed the agency to produce a branding and marketing strategy. Career Edge is a Toronto-based non-profit national internship program which seeks to match up graduates with corporations. Manifest will seek to raise the organization's profile and motive corporations to get involved.