PRIMUS JOINS AIR MILES REWARD PROGRAM
By Adnews Staff
PRIMUS Canada is the newest sponsor to join the AIR MILES Reward Program launched by The Loyalty Group in 1992. PRIMUS joins the loyalty program as a national residential long distance, Internet and calling card provider following its purchase of AT&T Canada's consumer business last month. PRIMUS Canada is a subsidiary of PRIMUS Telecommunications Group Inc. of McLean, VA. PRIMUS will continue the same offers AT&T extended to its AIR MILES collectors. Collectors who became new customers of PRIMUS will receive one reward mile for every $5 spent on residential long distance with a minimum $15 spent monthly. Additional offers include rewarding AIR MILES for Internet usage and a sign-up bonus of 50 miles for collectors who switch to PRIMUS Canada. PRIMUS joins the more than 100 participating AIR MILES sponsors with locations across Canada. PR for the Loyalty Group is handled by NATIONAL Public Relations of Toronto.