COCA-COLA IN HOT DEAL WITH ARCTIC GROUP
By Adnews Staff
Coca-Cola Ltd. of Toronto is anticipating those hot and hazy days of summer by announcing a North American promotional partnership with The Arctic Group of Winnipeg, a Canadian ice-producing company. Under the terms of the agreement, by the end of the year just under 8,000 ice machines at retail locations across the country, excluding Atlantic Canada, will promote the "Coca-Cola and Ice" connection. Coca-Cola Ltd. will feature its polar bear creative and the tagline "Enjoy Coca-Cola and Arctic Glacier Premium Ice" on the Arctic Group's ice machines/freezers and point-of-sale materials. The original Coca-Cola polar bear creative was designed by Creative Artists of Los Angeles. The point-of-sale campaign, which began last week, will be adapted for the Canadian market by Big Images of Toronto.