TSN FANS CAN SEE IT AND LIVE IT
By Adnews Staff
TSN The Sports Network of Toronto is tuning into a new radio advertising campaign for the first time in three years. The idea of the campaign is to position the network as Canada's most-watched sports network. The campaign was created by BBDO of Toronto and consists of 30-second brand awareness spots. The spots are scheduled to run throughout the year in Vancouver and Toronto. Each 30-second spot includes TSN's tagline "See it. Live it." Spots will also promote the network's live event program line-up and TSN SPORTSDESK, its flagship news and information program. Advertising activity is scheduled to air in blitz periods around TSN's major sporting events such as: Air Canada Grand Prix Formula One racing, CFL and NFL football, NBA basketball NHL and World Junior hockey and Major League Baseball's All-Star Game, playoffs and World Series.