MOLSON AND TAXIGUY ARE TAKING CARE
By Adnews Staff
Molson Canada and TAXIGUY Inc. both of Toronto have teamed up to form an interesting new service. The two companies have launched a service called 1-888-TAXIGUY, a province-wide network of taxicab companies linked through one single phone number. The 1-888-TAXIGUY service is available in 35 cities across Southern Ontario. The service works by dividing Canada up into areas based on area codes. When a customer calls the 1-888-TAXIGUY number, the call is directly dispatched to a taxicab partner in that area. To promote the new service from Molson and TAXIGUY Inc., a teaser campaign ran up until yesterday. The service now available, is being supported with a continuation of the campaign using posters in bathrooms of bars and restaurants across Southern Ontario. A Molson team will also be traveling across the province promoting the service at bars and restaurants with prizes and give-aways. The campaign was created by Sun Ray World Communications of Toronto. The launch of 1-888-TAXIGUY falls in conjunction with the 10th anniversary of Molson Canada's responsible use program, Molson Take Care. PR for Molson Canada is handled by Thornley Fallis Communications.