EPSON CANADA DEBUTING LAUNCH OF MAC-FLAVORED PRINTERS
By Adnews Staff
Epson Canada Ltd. of Toronto has launched its first color-coordinated ink jet printer. The new printers are designed to match up with Apple's iMac and Power Macintosh G3 computers. To support the launch of the new blueberry, grape, lime, tangerine and strawberry flavored printers, Palmer Jarvis DDB of Toronto has created a poster campaign that will launch in three major Canadian cities. A complimentary Web promotion campaign from MuchMusic that began last week will also support the rainbow of printers. The flavored inkjet printers from Epson are a take-off on the "flavors" of the iMac. Posters in Toronto, Montreal and Vancouver will read: "Hey, someone should come out with computers in these colors". PR for Epson Canada is handled by Cohn & Wolfe of Toronto.