E*TRADE CANADA LAUNCHES CHARITY ONLINE AUCTION
By Adnews Staff
Just in time for Father's Day, E*Trade Canada working with AOL Canada, Chapters.ca and Bargoon.com is hosting an online charity auction with all proceeds being donated to CANFAR, the Canadian Foundation for Aids Research. The charity auction, running from May 26 to June 13, has items donated by Canadian and international celebrities including a hockey puck signed by Wayne Gretzky, a jersey signed by Bobby Ore and a CD autographed by Alanis Morrisette. The charity auction is being promoted using banner ads created by Non-linear Creation Inc., an Internet design group. Infopreneur Inc. designed the splash page and McManus Elliott Communications has created radio public service announcements as well as handled the media buy and donated PR and media relations time. In addition to the event's key sponsors, a wide range of companies including: Quicken.ca, Globe and Mail, Carlson OnLine, iDirect, Sympatico, Canada Corporate News, International Teledata Group, iMoney and Gorden Pape will support the auction by donating products and services or by displaying the charity online hyperlink on their Web sites.