SAILOR JACK DOCKING AT SUBWAY
By Adnews Staff
Subway Restaurants of Milford, Connecticut, joins The Frito-Lay Company of Dallas, Texas, for a North American promotion making its way into Canadian and U.S. locations this summer. As part of the promotion, Subway will feature toys based on Frito-Lay's Cracker Jack candy coated popcorn and peanuts in their Kids' Pak from July 19-August 22. The four Cracker Jack toys are: Sailor Jack compass, Sailor Jack fan whistle, bingo magnifying glass and Cracker Jack periscope. Sailor Jack's image appears on the Cracker Jack packaging. The promotion will be advertised through in-store materials created by Publicis Hal Riney & Partners' Chicago office. A television spot for U.S. and Canadian markets is also available.
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