FIVE ALIVE PASSIONATE ABOUT PEACH CITRUS
By Adnews Staff
Five Alive, a Minute Maid Company Canada brand, is getting ready for summer with the launch of a new drink and a new look. The drink is Five Alive Passionate Peach Citrus, the launch of which is being supported with an integrated marketing effort that includes a new look for the packaging designed by Tudhope Associates Inc. Television and outdoor transit shelter advertising campaigns, created by Leo Burnett Company Ltd., are also promoting the new peach citrus flavor. In addition to advertising, Five Alive "Fruit Troops" will be travelling throughout Ontario, Quebec and the Maritimes, distributing samples to consumers. The "Fruit Troops" program was created by Trendtech Marketing Inc. The Minute Maid Company Canada is part of The Coca-Cola Company and is a marketer of fruit juices and drinks.