TOURISME QUEBEC AND ULTRAMAR GAS UP FOR SUMMER PROMOTION
By Adnews Staff
Tourisme Quebec of Quebec City and Ultramar Ltd. of Montreal are launching a promotion inviting Quebec residents to tour Quebec this summer and save on gas at the same time. The beginning of June will find advertising inserts delivered to homes across Quebec by the Publi-Sac distribution network. The inserts will include both the Tourisme Quebec and Ultramar colors and contain a series of "mystery discount" coupons applicable to gasoline purchases at Ultramar stations. Drivers who use the mystery discount coupons will also be eligible to win additional prizes including free gas certificates and gift certificates from the Hotellerie Champetre hotel chain. The promotion is being supported with television commercials carrying the Tourisme Quebec campaign's theme and music. In addition, Tourisme Quebec will be featured in an advertising flyer as well as on posters displayed in all Ultramar stations across Quebec. Advertising for both Tourisme Quebec and Ultramar Ltd. is done by Palm Publicite of Montreal. The promotion ends on August 31. Tourisme Quebec is the official tourism organization of the Government of Quebec. Ultramar is a petroleum company supplying petroleum products to eastern Canada and the northeastern United States.