BLOODY CAESAR TURNS 30 AND MOTT'S LAUNCHES WEB SITE
By Adnews Staff
Thirty years ago, Canadians saw a man walk on the moon, listened to the Beatles new release and experienced the festival now known as Woodstock. In Calgary, Alberta, the Bloody Caesar was created. Thirty years later, Mott's Inc., makers of Canada's Caesar cocktail mix, Mott's Clamato, is celebrating by launching a Clamato Web site at <http://www.mottsclamato.com>. The launch of the Web site is being promoted with in-store materials developed by Capital C of Toronto. Capital C also worked on the graphic and visual look of the Web site in conjunction with Gig-Design of Toronto who developed the site. The target market for the Web site is young adults ages 25 to 35. Features of the site include: a personality quiz, recipes and trivia questions. Mott's, a division of Cadbury Beverages Canada Inc., markets Fruitsations, Mott's In-A-Minute, Welch's grape juice and Fry's Cocoa.