OK&D MARKETING CLEANS UP WITH TOM'S OF MAINE
By Adnews Staff
After working with Tom's of Maine Inc. of Kennebunk, Maine for the last year on a project basis, handling a number of sales and trade promotions as well as packaging redesign for the Canadian market, OK&D Marketing Communications of Hamilton, Ontario has been appointed the personal care product company's agency-of-record for Canada. Tom's of Maine is a supplier of personal care products made from natural ingredients including toothpaste, soap, deodorant and mouthwash. The company's mission is to "protect the diversity and sustainability of life, while acting as responsible stewards of the earth's natural resources." Planning on a national basis has already begun. The plans include broadcast and print ads as well as a major consumer promotion tied to the sponsorship of the Canadian Lilith Fair Tour. OK&D Marketing has offices in Toronto and California.