VALVOLINE TARGETING DO-IT-YOUR SELFERS IN NEW CAMPAIGN
By Adnews Staff
Valvoline Canada of Mississauga, Ontario is targeting the do-it-yourselfer and installer in its new advertising campaign. The campaign, created by Valvoline's advertising agency MacLaren McCann Canada Inc. of Toronto, consists of outdoor billboard ads running in markets across Canada through April and May print advertising in automotive publications running May through December, thirty-second radio advertisements running nationally from the end of April to mid-May and Internet banner advertising running May through December. The launch of the campaign follows Valvoline's recent introduction of new bottle designs for its All-Climate, Durablend and SynPower motor oils that hit stores across Canada April 1. Valvoline Canada is a division of Ashland Canada Inc., a suppliers of automotive products.