POND'S ASKS CANADIAN YOUTH FOR CLEAR SOLUTIONS
By Adnews Staff
Lever Pond's of Toronto is asking Canadian youth for their own CLEAR SOLUTIONS in the "Your Future, Your Say" contest. The aim of the contest is to have young Canadians propose real solutions to problems today, from racism and the environment to body image and peer pressure. To promote the contest, 2,300 information kits were sent out to student councils and department heads at schools across Canada. Included in the kits were posters and brochures about the contest. A print ad in Watch Magazine, created by the Wolf Group of Toronto, also promoted the contest, running until mid-May. Advertising and promotion are also being done on the program Web site at <www.clear-solutions.com>. Entries can arrive in any format including the written word, sound-bite, visual, movies or animation. As an incentive for Canadian youth to share their thoughts, eight $3,000 scholarships and 16 other prizes are available to be won. Pond's CLEAR SOLUTIONS, the skin care products the contest is named after, is a four-step skin care system. The Pond's line is just one of the family of products marketed by Lever. Others include: Vaseline, Dove, Lever 2000, Q-Tips and Finesse. Lever Pond's is an operating unit of Unilever, manufacturer of consumer branded and packaged goods. PR for the "Your Future, Your Say" contest is being handled by Wolf Public Relations of Toronto.