MACLAREN MCCANN CONTINUES SUCCESS
By Adnews Staff
Toronto-based MacLaren McCann Retail is riding on a wave of success after announcing the company's third account win in three months. Joining the client list of the agency is Cashway Building Centres of Port Hope, Ontario. Cashway is a retail building centre chain in Ontario with over 60 stores. This account win adds to the Valvoline Canada and Thrifty's Jeanswear wins announced earlier this year by the agency. "We believe our retail industry expertise coupled with our brand development knowledge will provide Cashway the 'tools' needed to position them as leaders in the industry," MMR's senior vice-president and general manager Gordon Byers said in a release. "Planning is now underway for a new national advertising campaign using diverse media."