CFMT AND CARSEY-WERNER TEAM UP FOR SOUTH EAST ALLIANCE
By Adnews Staff
Toronto-based CFMT-TV and Carsey-Werner International have announced a South East Asian marketing alliance. The agreement includes all CFMT international productions. Carsey-Werner will maintain the South East Asian territory rights to all of CFMT's international productions. Carsey-Warner will also act as consultant to CFMT for the multilingual/multicultural broadcaster's network. "We selected Carsey-Warner International as our partner in this alliance because they have outstanding worldwide and South East Asian contacts," CFMT's executive vice-president and general manager Leslie Sole said in a release. "Their expertise in this region is invaluable as we expand our production slate which includes the Cantonese, Mandarin and South Asian markets." CFMT-TV, a multilingual television system, is a division of Rogers Broadcasting Ltd.