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NEW MAGAZINE FOR BIZ STUDENTS LAUNCHES

A new periodical called Business Sense Magazine was launched yesterday, targeting post-secondary business students in Canada. The magazine, published by Business Student Media Inc. of Toronto, will come out four times during the school year; in September, November, January and March. The premiere issue is being distributed free to undergrad and MBA students at 120 business schools across the country. The magazine is expected to reach 120,000 Canadian business students. "Business Sense Magazine meets the needs of business students, providing coverage on issues which are unique and relevant to them," said publisher David Sher. "It fills an information gap between the business world and the classroom."

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