NEW PBM STUDY OUT NEXT WEEK
By Adnews Staff
PBM Print Measurement Bureau, based in Toronto, will release its annual study on March 29. PBM 99 will include readership data on 52 English and 32 French publications. Books appearing for the first time this year include Broadcast Week, Femme d'Aujour'hui, Elm Street, Golf Canada, Gusto, Now and Voir. The study's national sample size has been increased to over 24,000, with product information from over 2,500 categories. New categories include homeopathic or natural medicines, actions to quit smoking, donations to charities and attendance at trade shows.
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