MOOSEHEAD LIGHT LAUNCHED IN MANITOBA
By Adnews Staff
Moosehead Breweries of Saint John, NB, yesterday launched its Moosehead Light brand of beer in Manitoba. Moosehead Lager, which has been available there since 1993, is the number one selling premium beer in the province, according to a Moosehead release. "The addition of Moosehead Light to Manitoba will enhance this growth and take advantage of the popularity of the light beer segment in this province which is 25% of the market," said brewery president Bruce McCubbin. Manitoba distribution will be handled by WETT Sales and Distribution of Winnipeg. The launch is to be promoted by a campaign of radio spots, print ads in the Winnipeg Sun and Manitoba Restaurant News, and point-of-purchase materials in beer and liquor stores as well as restaurants and bars. This campaign, which was created by TBWA Chiat/Day of Toronto, will begin later this week and run for several months.