SAATCHI AND SAATCHI DESIGNS AD USING THE BETTER WAY
By Adnews Staff
Saatchi & Saatchi Advertising of Toronto has taken advertising for Hewlett-Packard's inkjet printer to a level more people can see it at. The agency has created an entire bus paint, reinforcing the fast speed in which the HP printer can output pages. The headline on the bus, which allows for more coverage, reads "If only traffic can move as quickly as the HP 2000C." The creative, which began running last week, will be seen on TTC buses in the Toronto area.
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